YouTubing Eudaimoniae? Pachamama, Inspiration, and Manipulation in Platonic and Biblical Rhetorics
Rhetorical functions of media are outlined in the Platonic and Biblical traditions and applied to 2019ʹs “Pachamama” YouTube iconoclepsis (“image-stealing”) controversy. Where post-Enlightenment theory brackets or dismisses spiritual communication, pre-modern frames offer clear heuristics and vocabu...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
2022
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| In: |
Journal of media and religion
Year: 2022, Volume: 21, Issue: 2, Pages: 89-104 |
| Standardized Subjects / Keyword chains: | B
Plato 427 BC-347 BC
/ Bible
/ Catholic Church
/ Icon
/ Theft
/ Inspiration
/ Manipulation
/ Staging
/ New media
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| IxTheo Classification: | CB Christian life; spirituality CE Christian art HA Bible KCD Hagiography; saints KDB Roman Catholic Church VA Philosophy ZG Media studies; Digital media; Communication studies |
| Online Access: |
Volltext (lizenzpflichtig) |
| Summary: | Rhetorical functions of media are outlined in the Platonic and Biblical traditions and applied to 2019ʹs “Pachamama” YouTube iconoclepsis (“image-stealing”) controversy. Where post-Enlightenment theory brackets or dismisses spiritual communication, pre-modern frames offer clear heuristics and vocabulary for interpreting mediated religious protest. In reaction to a culture of sophistic manipulation, Plato envisioned ideals approached via cooperative dialectic. Psychogogy, leading souls, requires artists and orators adapting true, beautiful, and good ideals for people in their care. Plato uses a pharmacological metaphor to show how art and public discourse can harm and diminish, or heal and restore, spiritual wellbeing, and social eudaimonia. In contrast to Plato, the Biblical tradition cedes invention to God, whose message is shared with passion and urgency to guide people away from evil toward flourishing. The culmination of prophetic communication is the Incarnation: Jesus gives humanity direct contact with divine truth and light, and upon His resurrection the Holy Spirit inspires missionary outreach. Today YouTube activists engage power dynamics within sacred space and imagery to attempt Church reforms. |
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| ISSN: | 1534-8415 |
| Contains: | Enthalten in: Journal of media and religion
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| Persistent identifiers: | DOI: 10.1080/15348423.2022.2059309 |